The Freedom is Never Free Etnodim project is a unique collaboration between the ethnic clothing brand Etnodim and the media platform United24, dedicated to honoring those who have defended Ukraine's freedom. The project blends Ukrainian culture with the traditions of partner countries, creating embroidered shirts that symbolize unity and international support. Through a modern, interactive website, Freedom is Never Free Etnodim brings traditional Ukrainian art into a global context, making it accessible and relevant to a wider audience.

Website design: Crafted a website that seamlessly merges tradition with modern technology, focusing on 3D-embroidered shirts to deliver a personalized and interactive user experience.

3D integration: Integrated 3D elements to bring embroidered designs to life, allowing users to explore shirt details in an immersive and engaging way.

Animations: Developed embroidery-inspired animations to enhance storytelling and cultural narrative, adding dynamic interactions that celebrate Ukrainian heritage.

Testing: Conducted thorough testing to ensure smooth functionality across devices, providing a seamless and engaging user experience.

Cultural aesthetic: Utilized a color palette and design elements rooted in traditional Ukrainian embroidery, blending ethnic motifs with modern web design for a visually captivating platform.

Website: etnodim.ua/freedom-is-never-free

Collab w/ bickerstaff.ooo

Case: Behance