Insight UA is a project developed for the Ukrainian Institute, aimed at promoting Ukrainian culture and art on the international stage. Our team was tasked with creating a concept and design for the website, which serves as a vibrant platform to showcase the richness of Ukraine's cultural life, including films, music, theater, and more. The goal was to build a modern, intuitive, and visually engaging website that not only informs but also inspires a global audience to explore Ukrainian art and culture.

UI/UX design: Focused on simplicity and clarity, allowing the diverse visual content of Insight UA to take center stage and ensuring a user-friendly and immersive experience.

Minimalist aesthetic: Designed with a minimalist approach, using black as the primary background and white for text to enhance readability, while highlighting the cultural richness.

Color palette: Incorporated yellow accents to symbolize energy and national identity, alongside pastel shades to differentiate cultural categories and guide user focus.

Interactive elements: Integrated interactive features and thoughtful navigation to enhance user engagement, making the platform more dynamic and inviting.

Development review: Conducted a detailed review of the website development to ensure the design vision was executed with precision, maintaining a high-quality user experience.

Website: insight.ui.org.ua

Devs: brights.io